Glass Class - Behind The Scenes Of "Where's Your Data" Experiment
Hi, I’m Chris Hines, Product Marketing Manager here at Bitglass. Today I'm going to break down the steps that we used during our epic "Where's your data?" experiment. For those of you who are a little less familiar with our experiment, it was the first data tracking experiment taking place in the Dark Web. There were really four steps that we took.
The first step was we actually built out fake data. We took a fake Excel spreadsheet ... here's our Excel spreadsheet of Social Security numbers, names, credit card data, and addresses. What we did was we took this data and then tracked it with our watermarking technology that we have here at Bitglass. Basically, this technology embeds invisible watermarks into all data coming through our proxy so that we can track it anywhere it goes. We took our data, and as it came down through our proxy, we sprinkled these invisible watermarks inside it.
Next, what we did was we actually placed it on eight various locations within the dark web. For those of you who are less familiar with what the Dark Web is, it's basically everything that Google can't see or Yahoo can't see. It's actually estimated to be about 500 times bigger than all the Google servers. It's this vast community that's often connected with black market activity: the selling of illegal goods as well as stolen corporate data. There's eight locations that we chose here.
On step four, this last step, what we wanted to do was actually track the data, so the tracking piece. What this watermarking technology allows us to do is any time it's opened or downloaded, it sends a ping back to our Bitglass portal. We have our portal here. We have our globe. This is my artistry here. Any time a document was opened, it sent a ping, an alert.
During this experiment we found a lot of great information, and it really taught us how liquid the market was for stolen data. It actually traveled through 22 different countries in 12 days, 5 different continents. It was clicked 1,100 times and downloaded over 47 times. Again, this told us how liquid the market was for stolen data, and provided insight for the first time ever into what happens once stolen data is placed inside the Dark Web. Again, I'm Chris Hines, product marketing manager. Thank you for listening.